Digital Influence

When was the last time you made a purchase without any digital influence? Hard to remember, right? I bought a pair of sunglasses I didn't need because of Renee Rapp's Holiday Gift Guide collaboration with Amazon Prime just the other day.

We live in a digital era, where every click, every webpage visit, every online review holds potential to convert a casual browser into a committed customer.

Yet, many businesses still struggle with digital customer acquisition. I think we sometimes overlook the fact that when we talk about conversions, we're talking about human beings. Effective digital customer acquisition is more about understanding human behavior and showing up where they're engaging more than anything.

So, next time you think about customer acquisition, think less about the platform, more about the person. Remember, behind every successful conversion, there's a satisfied human being.